A technique that will guarantee success
The landscape of the music industry is constantly changing and evolving. 2024 is looking to be fantastic for both upcoming and established talent but it does also present challenges. In 2024, we’re seeing all the different aspects of the music industry combine. We recommend that one of your main focuses this year should be collaboration.
Collaboration is one of the best ways to elevate your brand and artist profile. Teaming up with fellow artists, brands, or creatives will not only bring diverse styles and perspectives to your work but also help you connect with new audiences. Creating and sharing content together, running joint campaigns, remixing, and collaborating on new projects offer fresh material that appeals to a wider audience, significantly increasing your influence in the digital space and across DSPs.
1. Remixes
When an artist collaborates on a remix, they tap into the fanbase of the original track’s artist. This cross-promotion exposes their music to a broader audience, potentially reaching listeners who may not have discovered their work otherwise. It creates a symbiotic relationship where both artists benefit from shared exposure.
- See who’s the biggest remixer you could get onboard, negotiate a fee or percentage deal, and if you make the right choice it will elevate your track, profile and label to new levels!
- Remixes also give you the chance to repackage content. If a release hasn’t impacted in the way that you would’ve liked it to, then re-pushing it with a remix is a great post-release marketing strategy. If you use the same metadata and package both up together, the original will retain all of it’s streams.
2. Label Collaboration
If you’re a label, why not try partnering up with another label to double the impact of the project. You can easily set up a new co-branded label at Cygnus Music and we have advanced accounting tools to make the reporting simple.
- Consider collaborating with a label that complements your strengths, bringing a new dimension to your collective music offerings.
- Look at a label’s marketing & social media. Could they help with your marketing and promotion?
3. Networking with Producers
Building connections with producers can lead to innovative music production, providing your work with a unique sonic identity.
- Attend industry events, engage on social media, and explore collaboration platforms to connect with producers.
- Explore platforms designed to facilitate collaborations, such as Kompoz, or even social media groups dedicated to connecting musicians. These platforms streamline the collaboration process, making it easier to find like-minded creatives and embark on joint projects.
4. Influencer Collaborations
Partnering with influencers in the music niche or related fields amplifies your reach. Influencers bring credibility and access to their followers, enhancing your visibility within specific communities.
5. Rally Up Your Fans
Inspire fans with a call to action to promote your release, perhaps a remix competition, or a free giveaway. Your fans can be an army of promoters if you motivate and reward them.
- Navigating the TikTok landscape has become an essential strategy for the music industry, as artists leverage the platform’s viral potential to rapidly grow their fanbase and propel their music to mainstream success. Find our TikTok tips here.
- You can encourage your fans to pre-save music for example, giving it an algorithmic boost on release day, potentially leading to more editorial.
