Delayed playlist placements…a new trend?
At Cygnus Music, we’ve noticed a growing trend of post-release playlist additions, where support may come weeks or even months after your release. Many DSPs don’t provide direct feedback on playlist placements, so we want to ensure you’re aware of how to stay updated on PR developments.
For certain DSPs, such as Spotify, post-release placements are often influenced by staff reductions, resulting in reduced monitoring of label and artist submissions. However, this trend is prevalent across various DSPs for a range of reasons.
Algorithmic Discovery: DSPs leverage algorithms to analyse user behaviour, such as listening habits and engagement with similar songs. If your track gains traction or aligns with specific genres or moods, the algorithm may recommend it to users through playlists. Most recently Spotify have upped their algotorial playlists and Amazon Music have introduced their new playlist A.I generator.
Editorial Curation: DSPs maintain editorial teams tasked with curating playlists. These teams may discover new tracks post-release that they believe would enhance their playlists or resonate with their audience’s preferences. It could simply be down to visibility of the release.
Emerging Trends: Music consumption trends evolve rapidly. A track that initially goes unnoticed could suddenly gain popularity due to external factors like viral social media content or exposure in other media.
Artist Development: DSPs often support emerging artists by featuring their tracks in curated playlists. If a DSP identifies potential in your music post-release, they may include it in playlists to facilitate exposure and audience growth when they see the size of your fanbase.
To optimise your chances of getting featured on these playlists, it’s crucial to consistently provide us with updated marketing insights. Digital streaming platforms prioritise data and evidence of a song’s momentum. Editorial placements may occur as late as three months after release. If there are any significant marketing developments like press coverage, inclusion in third-party playlists, or trending social media content, we encourage you to promptly inform us.
To optimise your chances of getting featured on these playlists, it’s crucial to consistently provide us with updated marketing insights. Digital streaming platforms prioritise data and evidence of a song’s momentum. Editorial placements may occur as late as three months after release. If there are any significant marketing developments like press coverage, inclusion in third-party playlists, or trending social media content, we encourage you to promptly inform us.
Open the resource below to learn how to track post release placements, dig deeper into the type of playlists on DSP’s and gain insight in to this evolving new trend.
