New Twitch DJ Program launches July
We are pleased to share an important development in the world of DJing and live streaming. This July, Twitch is launching its new DJ Program, designed to streamline the process for DJs to share their music and connect with fans globally. We are also happy to announce that Cygnus Music has opted into this new initiative, enhancing the program with our extensive music library.
The Twitch DJ Program is an initiative aimed at providing DJs with the necessary tools and resources to stream their sets legally and efficiently. This program addresses key concerns around music licensing and aims to offer a smoother experience for both DJs and their audience.
Features of the Twitch DJ Program
- Licensed Music Library: DJs will have access to a comprehensive library of licensed tracks, allowing them to play a wide variety of music without concerns about copyright issues.
- Monetisation Options: The program includes features for monetisation such as subscription options, bits, and ad revenue sharing.
- Community Support: DJs will receive support from Twitch’s music team, including advice on streaming best practices and technical assistance.
- Interactive Tools: The program offers new features designed for DJ streams, such as song requests and real-time audience interaction tools.
Benefits for DJs
- DJs who opt-in will be able to livestream the vast majority of popular music without risk of takedowns, and will qualify for new opportunities on Twitch.
- Expanded Selection: Access to a wide variety of tracks including Cygnus Music’s catalog.
- Quality Tracks: Professionally curated music to enhance the listening experience for viewers.
- Compliance: Pre-cleared music ensures DJs can stream without copyright concerns.
Benefits for Labels
The Twitch DJ Program benefits record labels and artists by providing a legal platform for DJs to stream music, increasing exposure and engagement. It ensures licensed music use, reducing copyright issues, and offers new revenue streams through Twitch’s monetisation features. This partnership enhances promotional opportunities and fan interactions within the streaming community.
