Digging into Hip Hop to make a connection

Audience verticals are crucial in music marketing as they allow artists & labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences. By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively. This approach enhances engagement, increases the likelihood of converting listeners into fans, and maximises the impact of marketing campaigns.

We dig deep, and hope to spark lots of ideas to help creators, labels and artists boost engagement and discovery.