Running TikTok Ads & Advice Across the Platform
In the dynamic landscape of the music industry, TikTok has emerged as a powerful platform for discovery and promotion. There are two key advertising formats on TikTok, Spark Ads and In-Feed Ads, which both play crucial roles in the ecosystem. If you can understand ads and the way they’re used on the platform, the further you can promote your music.
In-Feed Ads
- In-Feed Ads offer a more traditional advertising approach within TikTok’s immersive environment.
- These ads, appearing in users’ For You feeds, are crafted by artists themselves, providing full control over the creative aspects and messaging.
- Links to an external (outside TikTok) landing pages.
- The link is the only thing clickable.
- Can be targeted to multiple areas if necessary.
UGC boost/Spark Ads
- Use already been published to TikTok in order to acUse ad credits to boost a UGC (User Generated Content) video that achieve more views/creations.
- NEW links to external landing page.
- Profile of whoever created the video is clickable.
- Between 2-4 extra days needed to post (in comparison to the five business days required for in-feed ads).
- User authorisation code needs to be provided by the creator (instructions on this can be found below).
- Can be targeted to one or multiple territories.
Difference
- Source of Content: Spark Ads are derived from existing TikTok posts, whereas In-Feed Ads are created specifically as advertisements.
- Engagement: Spark Ads encourage more organic engagement with the ability to interact directly as with any TikTok post, while In-Feed Ads focus more on driving external actions.
- Control and Authenticity: Spark Ads offer a sense of authenticity by leveraging UGC, whereas In-Feed Ads provide brands with more control over the content and messaging.
We’d recommend using Spark Ads for the majority of campaigns in the music industry. However, placing either ad on for either is a pretty similar. It’s important to have organic traction on your profile too.
