Spotify’s CEO, Daniel Ek, announced a 17 percent workforce reduction, affecting over 1,500 employees, to streamline operations and cut costs amid economic challenges. This marks the third significant round of layoffs this year, reflecting the company’s shift towards profitability, with a focus on efficiency (you can read more here). What […]
Magic Records is a formidable force in the landscape of Indie EDM Record Labels. This distinguished label has embarked on an extraordinary journey on YouTube, amassing an impressive 4.5 million subscribers and achieving an unparalleled 1 billion views. Collaborating with an extensive roster of over 500 accomplished artists, Magic Music […]
Audience verticals are crucial in music marketing as they allow artists & labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences. By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively. This […]
Information sourced by CMU claim that 3tone Music are unfortunately facing challenges with substantial unpaid royalties owed to thousands of artists and managers. Witnessing the hardships faced by these artists is disheartening for the music industry as a whole. We understand the importance of fair compensation for artists and their […]
Reports indicate that Spotify is considering a significant change to its payout model that is sparking discussions within the music industry. The latest information reveals that starting early next year, Spotify’s ‘minimum annual threshold’ for tracks to begin generating royalties will be set at 1,000 streams. What is Spotify’s 1,000-Stream […]
Our customer support team stands out for its rapid response times and effective problem-solving, supported by highly skilled staff members who are both quick and knowledgeable. We prioritise swift action without sacrificing quality, ensuring that every issue is addressed with care and resolved promptly. Our team is not just trained […]
Audience verticals are crucial in music marketing as they allow artists & labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences. By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively. This […]
The advent of the internet and the rise of digital music platforms have transformed the way we access and share music. While this has undeniably expanded the reach of artists, it has also given rise to copyright theft on an unprecedented scale. Music piracy, unauthorised sampling, and the illegal distribution […]
With an unwavering dedication to quality and innovation, Cygnus Music has solidified its position as a trusted partner for artists, major brands and labels worldwide. We’re proud to form close working relationship with our clients, and here’s what some of them have to say. For expert worldwide music distribution services, check […]
Audience verticals are crucial in music marketing as they allow artists & labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences. By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively. This […]
Launched in 2003, Taobao stands as a formidable online retail platform and commercial marketplace, proudly ranking among Asia’s most prominent e-commerce giants. This multifaceted service extends beyond retail, and offers a fully fledged social media component that empowers users, including individuals and retail enterprises, to craft and oversee personalised user […]
2022/2023 saw a new phenomena with Sped Up, Slowed down and Hardstyle versions of songs gaining great success online. This was primarily driven from TikTok and then crossed over to Spotify, YouTube and more. The key genres leading the charge on this new style was mainly Pop, Phonk, Electro and Trap, with the […]
Audience verticals are crucial in music marketing as they allow artists & labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences. By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively. This […]
Meritocracy Records Launch Luca Testa’s incredible new label Morii Records Mixtape ENiGMA Dubz, Hypho & PAV4N $40k TikTok ad spend awarded ZeroFG & Halana Roma HYPE label of the month Invicta Audio SUNANDBASS Festival BCee – Steam Clean Dragon Drop by HIP HOP Legend SKITZ Skitz & Joe Burn feat. […]
Audience verticals are crucial in music marketing as they allow artists & labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences. By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively. This […]
