Soundcloud is a powerhouse for music marketing campaigns. With its effortlessly shareable content and dynamic interface, artists can propel their tunes across social media landscapes, creating a buzz that resonates far and wide. Below are some of our top marketing tips for the platform:
Why Use SoundCloud
Social
Features for 150 million fans to discover, experience and share content direct.
Analytics
Detailed analytics to discover & engage with artists’ top fans.
Fans
An interactive fanbase: 78% Gen Z. 89% mobile users. Across 193 countries. 2hrs+ daily listening.
Discovery
Proprietary tools & experienced staff to amplify the best of their 40 million creators.
Development
Tools & programmes designed to provide opportunities and promotion to the superstars of tomorrow.
Curate A Brand That Is Yours
Pro Tips
- Update banner art and avatar image in line with new campaigns.
- Link to socials and add contact information / Bio
- Use your Spotlight to highlight new content
- Use proper tags (#Hip-Hop, #Dance, #EDM, #Alternative etc.)
Find Your Voice In The Community
Engage
Leave likes, comments, and repost your favourite content. These actions, in addition to plays, impact the algorithm so interact often!
Create
Create playlists with your own songs, inspirations, features, collaborations, or content in heavy rotation.
Invite
Take advantage of your other social media platforms and invite fans into your SoundCloud community.
Share
Share your new single, album or playlists directly to IG Story, and other socials!
Identify
Use your insights to uncover your top listeners and engage with them directly through DM’s, exclusive content, and more!
Foster
Create superfans by keeping them posted on all your activitiy and content like new releases and upcoming shows!
Curate A Brand That Is Yours
Pro Tips
- Optimise your profile with images & bio detail
- Upload early demos for fans
- Ensure your tracks are monetising and in front of the paywall (opt into SoundCloud GO)
- Tease official tracks before release
Engage With Fans
DM Fans
You can now access DMs in-App and on Desktop. Develop your fan connection by:
- Sharing private links
- Showing appreciation
- Requesting feedback
- Promoting new music
How To Stand Out
Run A Teaser Campaign
Build pre-release momentum by uploading a snippet to SoundCloud at the same time as other socials. Grow your followers by directing music fans to SoundCloud to listen. Keep engagement stats by merging with the full length on release.
Upload Exclusive Audio
Deepen fan connections and garner fan feedback by uploading additional audio. Be creative with your profile by adding demos, covers, mixes, acapellas, audio commentary, track x tracks, announcements and more!
Host Contests & Giveaways
Give your biggest fans a chance to win something from their favourite artist. Concert tickets, merch, and meet & greets are all great ways to reward your community.
Insights: Behind The Waveform
Fan Engagement
SoundCloud is the only platform where you can see who your fans are.
Social Stats & Performance
View the number of likes, comments and reposts in addition to plays.
Geographical Data
See your top countries and cities.
Playlist Adds
Know your reach, get discovered, and brag a little!
Pro Tips: Connect to Fans
Pro Tip
Breakout artist Ice Spice raised her visibility through her fanbase on SoundCloud:
- Leaned into SoundCloud with exclusive content.
- Partnered with SoundCloud on her first EVER live performance.
- Collaborated with SC First Artists.
- Surprised her fans with new music ahead of release.
SoundCloud’s Pro Release Schedule
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