Clips are short videos (under 30 seconds) designed to help artists connect directly with their top fans as part of Spotify Wrapped. As one of Spotify’s most anticipated features, Wrapped provides artists with a powerful way to celebrate their biggest moments of the year while spotlighting their most loyal listeners.
These personalised videos offer a unique opportunity to share something meaningful, whether it’s revealing the story behind a track, highlighting a favourite performance, or offering a behind-the-scenes glimpse into your creative process.
key details 🔑
With millions of fans engaging with Wrapped globally, Clips allow artists to stand out by creating a deeper, more personal connection.
By leveraging Clips, artists can further boost engagement, strengthen their fanbase, and make Wrapped even more memorable for listeners. Here are some key details below.
Reach/Personalisation 📈
Clips will be shown directly to fans in 70+ markets, featuring personalised video feeds for listeners with you as a top artist.
Inclusion in Wrapped 🎁
Clips will also be included in the Wrapped data story, enhancing your visibility during this highly anticipated event.
Submission Window 🕒
Artists can upload their clips through Spotify for Artists until Nov 15. Only users with edit/ admin access on S4A platform can upload videos.
Fan Engagement 🙌
Fans will receive notifications directing them to view your Clips, ensuring they don’t miss out on your special messages.
Potential Exposure 🌟
Some submissions may be included in a video compilation shared across social and paid channels, broadening your reach.
Visibility 👁️
After Wrapped, your Clips will remain accessible on your Spotify profile, Now Playing view, Release Pages, and Home.
artist benefits 🌟
1. Have Your Clips Viewed by Millions
You can get your clip featured in the Wrapped data story, video feed, and on Spotify Home.
2. Express Yourself in an Authentic Way
Gift something back to the fans who listened to you most this year.
3. Marketing Across Spotify's Channels
As part of their marketing budget, your video could appear in across major Spotify PR channels.
how to submit 📩
1. Log into S4A & click on the Wrapped banner
- Log into Spotify for Artists on your desktop.
- Access the uploader by going to the “Video & Visuals” tab and clicking on the Wrapped banner.
2. Select Release
- After clicking on the Wrapped banner in S4A, choose the release and song your Clip relates to.
- You’ll then have the option to upload your 30-second video and add a brief caption.
3. Agree to Terms and Make Live!
- By agreeing to the terms and conditions, your Clip will be scheduled to go live as part of 2024 Wrapped.
- Once your Clip appears in the video dashboard, you’re all set.
top tip
Share something special about your music with your biggest Spotify fans! Reveal which song you’ve enjoyed performing this year, share the true meaning behind one of your new tracks, or tell a personal story about your songwriting process. Feel free to ad-lib and keep your video authentic to your style. Speak in the language you’re comfortable with, but note that clips won’t have subtitles. You can submit as many clips as you like, up to 30 seconds each.
video specs 🎥
Format Requirements
- Orientation: Vertical (9×16)
- Length: Between 3 and 30 seconds
- At least 1280 x 720 pixels
Video Caption
- Provide a caption-like title to describe your Clip
- Character Count: 100 max
Content Requirements
- No music, soundbite, lyrics, or acapella. No added text, logos, graphics, or filters
- Content must abide by Spotify’s Platform Rules