Spotify have just released their new Countdown Pages. Countdown Pages are a powerful tool for building anticipation and excitement among your fans ahead of a new release. By engaging your audience before your album drops, you can create a buzz that translates pre-release hype into meaningful results. You can found out how these pages can help you capture attention, drive engagement, and ultimately boost the success of your upcoming release below.
what are they?
Countdown Pages are a powerful tool for increasing momentum and engagement. This platform centralises key fan activities: pre-saving albums, previewing track lists, pre-ordering merchandise, watching exclusive clips, and tracking release dates. For those focusing on Spotify, Countdown Pages are especially valuable, as Spotify’s algorithmic playlists prioritise organic engagement. By using this tool, you can enhance visibility and connect with your audience more effectively.
how to use it?
1. S4A
Log into Spotify for Artists.
You’ll then see the option to create the Countdown Page. Note: this is for albums only.
2. Get started
Select the release, and click “Get Started.” Please note that you need at least 5,000 active listeners in the 28 last days to be eligible for this.
3. Review and publish
You can then upload Clips, tag your merch and showcase the countdown. Your Countdown Page is only live on Spotify once you publish it.
why/what to use it on?
Fan Presaves
Over 80% of presaves occur within the week an album is announced and the week leading up to its release. Artists have leveraged this by sharing Countdown Page snippets on social media, driving additional presaves. Fans can view a countdown timer to the album’s release date, creating urgency and anticipation.
Increased Streams
Nearly 70% of users who presave an album stream it within the week of its release. It’s important to get as much traction as possible on Spotify to bolster up the algorithm. Fans can purchase album-related merchandise directly from the Countdown Page as well as pre-save the album.
Engagement with Clips
Artists who upload Clips to their Countdown Pages average twice as many pre-saves. This is placed within the Upcoming Release section on Spotify. You can upload clips that are teaser trailers and behind-the-scenes footage for example, to engage fans and enhance excitement.
examples
spotify toolkit
Spotify for Artists offers is a robust platform for expanding your music’s reach with a large campaign kit. This kit helps artists attract new listeners, engage fans, and optimise marketing efforts through both free and paid tools, shifting from mass to targeted marketing strategies. Click the link below for an in-depth look at Spotify for Artist’s Toolkit.
