Series 1: PHONK
Audience verticals are crucial in music marketing as they allow artists & labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences. By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively.
This approach enhances engagement, increases the likelihood of converting listeners into fans, and maximises the impact of marketing campaigns.
The main aesthetics of Phonk music include car drifting, anime and heavy workouts
VERTICAL: Car drifting
VERTICAL: Drifting, here’s how Phonk might intersect.
Event Soundtracks
Organisers of car drifting events or automotive shows might incorporate phonk music into their event soundtracks. The energetic beats and retro vibes of phonk could complement the adrenaline rush of car drifting, enhancing the overall atmosphere for attendees.
Social Media Content
Car enthusiasts who engage in drifting often create and share videos of their drifts on platforms like Instagram, TikTok, and YouTube. Phonk music could be used as a backdrop for these videos, adding a unique audio element to the visual excitement of the drifting footage.
YouTube & Live Streams
Content creators who focus on car drifting and automotive culture might experiment with using phonk tracks in their videos or livestreams. This could add a creative touch to their content and introduce their audience to a new musical genre.
Online Communities
Online forums, social media groups, and platforms dedicated to car drifting might discuss and share phonk music recommendations as a way to bond over shared interests.
Collaborative Projects
Artists in the phonk music scene might create tracks or mixes specifically designed to complement the visuals and excitement of car drifting videos or compilations.
Drift Event Playlists
Car drift teams or event organisers could curate playlists featuring phonk tracks to be played during practices, warm-ups, or downtime at drift events.
Collaborative Events
Car drifting events could collaborate with local DJs or producers in the Phonk scene to create a unique experience for attendees. Live Phonk performances or DJ sets could be incorporated into the event’s entertainment lineup.
Merchandising
Brands associated with car drifting culture might consider using phonk-inspired visuals or aesthetics in their merchandise designs, creating a crossover appeal for fans of both subcultures.
Music-Driven Car Meets
Car meetups that combine music and automotive culture could feature phonk music sets or performances alongside the showcase of drifting cars.
VERTICAL: anime
VERTICAL: Anime, here’s how Phonk might intersect.
Anime-Inspired Phonk Artwork and Videos
You could create phonk music videos or artwork that incorporate iconic anime visuals. This could involve remixing anime scenes to sync with phonk tracks, creating a visual experience that merges the gritty, retro aesthetic of phonk with the vibrant world of anime.
Anime Sounds in Phonk Tracks
Integrating snippets of iconic anime dialogue, sound effects, or music into phonk tracks could provide a recognisable connection for anime fans. These sounds could evoke memories of beloved anime moments.
Collaborative Projects
Artists from both the phonk and anime communities often collaborate on projects that merge their talents. This involves phonk producers working with anime-inspired visual artists to create a multimedia experience that blends music and visuals.
Anime Conventions and Performances
At anime conventions or events, live performances could feature phonk artists incorporating anime-themed visuals or samples into their sets.
Anime Character Playlists
Create playlists that feature phonk tracks tailored to specific anime characters or series. Each playlist could capture the essence of the characters and their journeys, enhancing the emotional resonance of the anime.
Animated Music Videos
Produce animated music videos for phonk tracks that tell a story inspired by anime themes. This would allow for a visual narrative that complements the music and creates a compelling crossover experience.
Phonk Remixes of Anime Openings/Endings
Remix iconic anime opening or ending themes in the phonk style. This would merge the recognisable melodies of anime songs with the unique production style of phonk.
Fan-Made Projects
Fans with skills in music production, animation, or video editing could create their own fan-made content that blends phonk and anime. These projects could be shared on platforms like YouTube or social media.
Merchandise and Visual
Design merchandise that features a fusion of phonk and anime aesthetics. This could include clothing, posters, or artwork that visually represent the crossover between the two cultures.
VERTICAL: workout
VERTICAL: Heavy workout, here’s how Phonk might intersect.
Energetic Playlist Creation
Curate a playlist of energetic phonk tracks that align with the tempo and intensity of different workout routines. Start with tracks that have a slower tempo for warm-up exercises and gradually transition to faster-paced tracks for more intense workouts.
Interval Training Enhancement
Phonk music with noticeable changes in rhythm can be utilised for interval training. Time high-intensity intervals with the more energetic sections of the music and use slower parts for recovery periods.
Group Fitness Classes
If you’re a fitness instructor, consider designing specific classes that incorporate phonk music. These classes could combine elements of dance, cardio, and strength training to match the music’s energy.
Visual Enhancements
Gyms may add visual elements to their environment that complements phonk music. This could include dynamic lighting effects or visuals that change with the rhythm of the music, creating an immersive experience.
Community Engagement
Use social media and online platforms to engage the gym community. Share phonk-inspired workout tips, playlists, and challenges to encourage participation and interaction among members.
Mindful Cool-Down
The more laid-back and contemplative aspects of phonk music can be integrated into cool-down and stretching routines. This allows gym-goers to wind down and focus on recovery after an intense workout.
In summary, audience verticals are essential for effective marketing, engagement, and success in the music industry. By identifying and catering to different segments of your fanbase, you can create meaningful connections, increase your impact, and build a sustainable and rewarding career in music.
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