Apple Music’s new pitching tool is a powerful feature designed to help artists and their teams submit their music for editorial playlist consideration. Playlists on Apple Music can significantly amplify an artist’s reach and influence, making this tool a valuable asset for anyone looking to grow their presence on the platform. Recently, the Pitch […]
At Cygnus Music, we’ve noticed a growing trend of post-release playlist additions, where support may come weeks or even months after your release. Many DSPs don’t provide direct feedback on playlist placements, so we want to ensure you’re aware of how to stay updated on PR developments. For certain DSPs, […]
As your dedicated partner in the music industry, we feel it’s crucial to alert you to some of the misleading promotions you may encounter, offered by illegitimate music promotion entities. There are third-party services out there making promises of guaranteed playlist spots or a certain volume of streams in return […]
Spotify’s CEO, Daniel Ek, announced a 17 percent workforce reduction, affecting over 1,500 employees, to streamline operations and cut costs amid economic challenges. This marks the third significant round of layoffs this year, reflecting the company’s shift towards profitability, with a focus on efficiency (you can read more here). What […]
Reports indicate that Spotify is considering a significant change to its payout model that is sparking discussions within the music industry. The latest information reveals that starting early next year, Spotify’s ‘minimum annual threshold’ for tracks to begin generating royalties will be set at 1,000 streams. What is Spotify’s 1,000-Stream […]
Audience verticals are crucial in music marketing as they allow artists & labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences. By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively. This […]
This week saw a number of Cygnus Music clients drop in to Spotify’s New Music Friday playlist! “New Music Friday” is a popular playlist on Spotify that is updated every Friday with a collection of newly released songs from various artists and genres. It is a curated playlist that showcases […]
New client content lands in YouTube Music’s official playlists. We work closely with YouTube in many areas of our business. We are a Tier ‘A’ rated YouTube MCN as well as being a YouTube preferred music distributor. This allow us to pitch priorities and updates to YouTube playlist curators via […]
We have created a new form for clients to submit significant marketing updates to us, replacing the two previous forms. The new 2023 form will allow clients to add their supporting information much faster and it allows us to relay this information even more effectively to stores (DSPs). Cygnus Music […]
THIS PAGE HAS BEEN PUT TOGETHER TO PROVIDE TRANSPARENCY SO THAT ARTISTS AND LABELS CAN STRENGTHEN THEIR POSITIONS AND INCREASE THEIR CHANCES OF GETTING OFFICIAL PLAYLIST PLACEMENTS.