Spotify is now applying a fee for tracks where over 90% of the streams are deemed fraudulent. DSPs like TikTok, Apple and Meta are also taking a much firmer approach to streaming fraud. We urge you to read this resource page in full so you understand what streaming fraud is, how […]
As of January 31, TikTok will no longer host music from Universal Music Group (UMG), following a breakdown in licensing discussions prompted by the end of UMG’s current agreement. The disagreement means that about 3 million recordings and 4 million compositions represented by UMG will be stripped from TikTok, making […]
Audience verticals are crucial in music marketing as they allow artists & labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences. By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively. This […]
Audience verticals are crucial in music marketing as they allow artists & labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences. By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively. This […]
Effective music marketing involves a multi-platform approach. TikTok, Instagram, and Spotify complement each other in your journey to music discovery. By creating engaging content, building a visual brand, and consistently releasing quality music, you can leverage these platforms to catapult your music career to new heights in the digital age. Remember, it’s […]
Cygnus Music’s marketing team unlock $40,000 of TikTok advertising inventory for studiowyzz as part of his incredible release on HQ Familia. The campaign will span several weeks across TikTok and it’s the highest allocation they award to distribution partners. To find out more about Cygnus Music’s marketing services visit our […]
Online advertising investment for musicians and brands can be a fantastic tool if used right. In theory, placing Ad revenue on the right post can equal huge visibility for certain musicians. However, it’s important to go about this process the right way in order to retain and develop potential fans.
TikTok (and Instagram Reels) offer a much faster algorithm than any other platforms. Therefore, TikTok (and Instagram Reels) have incredibly high video discoverability features (for creators of all sizes) that have quickly made both platforms the main platform for fan engagement and music discovery.
Last week, TikTok announced their “New Release” feature, which will allow new releases to receive increased visibility and engagement on the platform.