At Cygnus Music, we’ve noticed a growing trend of post-release playlist additions, where support may come weeks or even months after your release. Many DSPs don’t provide direct feedback on playlist placements, so we want to ensure you’re aware of how to stay updated on PR developments. For certain DSPs, […]
Spotify is now applying a fee for tracks where over 90% of the streams are deemed fraudulent. DSPs like TikTok, Apple and Meta are also taking a much firmer approach to streaming fraud. We urge you to read this resource page in full so you understand what streaming fraud is, how […]
Cygnus Music’s pillar review on YouTube comes back at Tier ‘A’ Status. This is the highest tier that YouTube awards and means that all Cygnus Music clients receive higher amounts of revenue than companies below Tier ‘A’ status. To find out more about our YouTube services, open the YouTube tab.
2022/2023 saw a new phenomena with Sped Up, Slowed down and Hardstyle versions of songs gaining great success online. This was primarily driven from TikTok and then crossed over to Spotify, YouTube and more. The key genres leading the charge on this new style was mainly Pop, Phonk, Electro and Trap, with the […]
Audience verticals are crucial in music marketing as they allow artists & labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences. By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively. This […]
Audience verticals are crucial in music marketing as they allow artists & labels to tailor their promotional efforts to specific groups of listeners who share common characteristics, interests, and preferences. By understanding the distinct tastes and behaviours of different audience segments, music marketers can create targeted strategies that resonate more effectively. This […]
A warm welcome to Deepness Music who partner with our YouTube multi-channel network. Since November 2014 Deepness Music beautifully blends passion with emotion by delivering the finest deep house from marvellous artists. Deepness Music promotes weekly Deep House, Nu Disco and Indie Dance with 223,000 subscribers plugged into their YouTube […]
New client content lands in YouTube Music’s official playlists. We work closely with YouTube in many areas of our business. We are a Tier ‘A’ rated YouTube MCN as well as being a YouTube preferred music distributor. This allow us to pitch priorities and updates to YouTube playlist curators via […]
We have created a new form for clients to submit significant marketing updates to us, replacing the two previous forms. The new 2023 form will allow clients to add their supporting information much faster and it allows us to relay this information even more effectively to stores (DSPs). Cygnus Music […]
Cygnus Music’s pillar review on YouTube comes back at Tier ‘A’ Status again. This is the highest tier that YouTube awards and means that all Cygnus Music clients receive higher amounts of revenue than companies below Tier ‘A’ status. ???
Shorts are exploding on YouTube, generating over 50 Billion views/day. Artist channels uploading both Shorts & long-form are seeing better watch time & subscriber growth. WHAT ARE YOUTUBE SHORTS? YouTube Shorts is a way for anyone to connect with a new audience using just a smartphone and the Shorts camera in the […]